Hi, I'm Stephan. I lead design and product teams that help B2B companies solve messy problems through clear thinking and strategic execution.

Design & Transformation Leadership

Thoughts

This is part of an ongoing series exploring why culture beats strategy in AI transformation. Start with the introduction →

Why most company cultures can't say what's actually broken.

When AI amplifies individuals, the org chart becomes the bottleneck.

Approach

Align design with business goals.
Define what "good" looks like.
Build the case for user-centered thinking at leadership level.

Structure without bureaucracy.
Research that informs decisions.
Reviews that improve work. Handoffs that don't require telepathy.

When needed, I still design.
Complex workflows, design systems, enterprise interfaces where details compound into experience.